Wheels
Up
Digital Marketing + Strategy
Collaborated with the marketing team as lead designer, crafting innovative design systems and visual strategies to propel the brand identity of a newly IPO’d private aviation company.
Wheels Up Ground Crew:
Visual Identity for Flight Support
Designed ground crew vehicle graphics to foster team spirit and cohesion, while showcasing their essential role in flight readiness. Prioritized brand visibility and clear messaging to promote the Wheels Up commitment to excellence, as seen by operations teams, members, and potential customers at airports.
Social Campaign
Tasked with aligning Wheels Up's refreshed brand identity across Instagram and social platforms, I created a user-centric design system prioritizing intuitive navigation, visual consistency, and ease of implementation. Collaborating closely with the social media/PR team, I tailored templates for both posts and Stories. Incorporating subtle motion elements, I enhanced engagement while maintaining brand cohesion across all digital touchpoints. This approach fostered impactful storytelling while promoting an effortless user experience.
Stories
Posts + Carousels
Email Marketing
Collaborated on the development of the Wheels Up brand identity and translated its visual language into a user-centric design system for email marketing. Prioritized clear visual hierarchy and a templated structure, optimizing for mobile and desktop viewability while ensuring quick asset creation without sacrificing design quality or inclusive design practices.
