About Me

I’m Francisco Vivar, a multidisciplinary designer with over a decade of experience crafting thoughtful, visually compelling solutions across branding, digital design, and e-commerce. My work has helped shape the identities of iconic brands like West Elm, Bloomingdale’s, and Major League Baseball, and I’ve collaborated with cross-functional teams in industries ranging from private aviation to luxury retail.

My creative journey began in fine arts, earning early recognition for my work before pursuing a BFA in Graphic Design from Parsons the New School of Design. This foundation continues to influence my approach, blending artistry with strategic design thinking. I emphasize clarity, innovation, and meticulous attention to detail—ensuring that each design not only looks great but also enhances user experience and brand storytelling.

I’m always exploring new design methodologies and emerging technologies like AI, AR/VR, and spatial computing to optimize workflows and push creative boundaries. Staying curious about where design is headed allows me to work smarter and create more impactful solutions.

When I’m not designing, you’ll find me challenging myself with new fitness goals, learning French, or playing guitar—always looking for new ways to create and grow.

Let’s build something impactful together.