Kids
BTS
Kids Back to School Editorial
Back to School Made Easy: Explore our curated kids' lookbook for the latest styles at every budget. Shop effortlessly across devices with our mobile-friendly landing pages, lookbook inspiration, motion graphics, video and targeted emails.
Bloomingdale's Kids: UX Success
Designed a playful and intuitive shopping experience for Bloomingdale's 'Back to school' campaign, contributing an increase in kids merchandise sales relative to the previous quarter. Prioritized ease of navigation and product discovery for both parents and children by implementing:
Curated Collections: Organized products by theme and age range to streamline the decision-making process.
Visual Hierarchy: Utilized color, playful icons, and clear typography to guide users of all ages through the product selection.
Engaging Interactions: Incorporated motion graphics to add a sense of discovery and enhance the browsing experience.
This project demonstrates my ability to blend user-centered design principles with on-brand visuals to achieve measurable business results.
Motion Graphics
Designed a vibrant motion graphic title sequence for the 'Field Tripping' campaign segment, capturing the playful spirit of recess and back-to-school energy.
Video Campaign
Contributed creative direction, shot selection, and audio/music guidance for a dynamic back-to-school campaign video, optimized for social media impact.
Digital Campaign
Optimized the back-to-school shopping experience with visually appealing landing pages, clear calls-to-action, and mobile-responsive design to drive conversions.
